The importance of internet marketing
At its core, internet advertising is simply ad space purchased through an online advertisement provider.
There are many different types of ads to choose from and they all require some sort of payment. This can be as simple as paying per click or buying targeted keywords.
The paid search options attract clients who are searching for specific topics or products and offer advertisements relevant to their needs. Keywords are where the money is in pay-per-search.
People either hire someone to create relevant searches or they do it themselves. Searches done by professionals will have more results and come up higher in the list. Examples of searched that cost money include “removing blackheads” or “how to lose weight”.
Some people refer to these searches as keyword research because they are looking into what terms related to their topic produce the most results. From there, you bid on those words to get listed in the search engines.
You then use your paid links to promote yourself or your product. Or you may sell the same service or product. That way, when potential customers type in questions about your topic, they see your name at the top of the page above the other listings.
If this happens often enough, you’ll end up with a lot of traffic coming to your website via Google. And even if your competitors catch up, you still have the link established from using the paid method.
The three stages of marketing
Before you begin advertising your internet business, there are certain things that you should understand about marketing. Understanding these issues will help you form an plan for improving traffic to your website.
In its most basic sense, marketing is being done by any company or individual who wants to create awareness for their products and services. They use different techniques such as advertising, public relations, advertising budgeting, promotional materials, etc.
The next step after creating awareness is conversion. This means communicating ideas that are specific to this target audience in order to persuade them to purchase or perform a product. Conversion errors occur when companies fail to convert customers from exposure to saleable goods or service.
The third stage of marketing is retainment. Retainment refers to the keeping of customers once they have been turned into buyers. Heading the fourth step of selling is delivery. Product availability, reliability, quality, value and performance are some of the aspects used to evaluate retention.
Improving customer experience is another way to improve retention. If people do not feel comfortable using a product, then they will keep looking for something else. Provide tutorials, assistance, information; tell them what they need to know to get the most out of the product; show people how to put it to best use.
These are all ways to decrease waste associated with lost sales. Wastes include time spent shopping, amount paid per item purchased, hours watching TV/reading magazines and number of
Marketing on your website
The number one way to market yourself or your business is by creating a Facebook page with an official brand and image. When someone likes your page, they are being notified that you are their partner and want to provide value throughout your relationship.
People love sharing things about themselves through social media. By having a presence on facebook, you are automatically connected to millions of people around the world. Most don’t use Facebook pages as often as others, but if you give them something worth giving up their name, they will check in from time to time.
You can also create several different profiles for certain markets or users. You can keep one set of content non-private while attracting more users (and therefore, money).
Content gets updated regularly, starting with “hello” and ending with “thank you”. People enjoy looking at new information and taking tours of your shop. New marketing campaigns are started using these platforms!
Email marketing
Welcome messages, follow up posts, offers of exclusive content — email marketing is an effective way to keep in touch with your subscribers, drive more traffic to your website, and sell them products.
Email messaging has become so ingrained in our culture that we don’t give it much thought. But the ways you can use emails is quite limited.
You see, when people receive messages, they want to read them, write them, or put them out of their mind. It takes a lot of effort to manage your inbox.
On top of that, you have to be consistent- you need to know what sends the right message every time. What feels natural one day may feel weird or careless the next.
Finally, there’s no such thing as instant communication. No matter how fast you send an email, it still could take several seconds for the other side to respond (and in some cases, it might not be able to.)
That’s why writing a good email letter is important. Not only does it allow for clarity of expression, but also each response is considered equal to any other.
This way, everyone knows their role to play in your email campaign and will stay engaged.
Social media marketing
More and more businesses are turning to social media platforms like Facebook, Twitter, and LinkedIn to market their products and services. Today, over 100 million people use social media networks, and statistics show that more than 80% of users visit at least one social media website every day. Thus, it is no surprise that companies large and small are investing in this platform to reach their customers.
For advertisers, social media enables targeting audiences based on criteria such as demographics, geographical location, interest, age range, gender, lifestyle preferences, and other personal details.
By contrast, traditional advertising does not provide enough information about the audience to target them specifically. It is also difficult to track how effective an ad has been using conventional methods. With digital advertising, however, you can see what types of content your ads tie to viewers who seek out that same type of information.
In addition, you can identify which ads led to viewer interactions with your business or product page. For these reasons, online marketers have begun to rely more heavily on social media advertising.
Search engine optimization
Websites that have good search engine optimization (SEO) get over 55 percent of their traffic from search engines. SEO is an effective way to increase visitor numbers and turn visitors into customers.
The reason why SEO is so important is because most people who use the internet today are searching for something. They type in what they want into a computer screen or click onto a mobile device.
If your website gets top results when people Google any topic, then lots of people will find you online. And if those people decide to buy once they see your content, that’s great! But it won’t happen without SEO.
Some ways to improve your website using SEO includes writing unique article titles, key phrases, taglines and subheads; marking your pages with semantic keywords and adding proper metadata.
All of these things help bots recognize your page and give it a better ranking. If you update your page regularly and provide new content, robots will like it and rank it more highly in search results.
Pay-per-click advertising
The term “pay per click” refers to the fact that you pay each time someone clicks on your website when they look for something else.
Let’s say you have an advertisement which says, “ visit our site at www.yoururl.com”. Then someone from your audience who is looking for information will find out about your website by going to your homepage.
They then may choose to go to your web page through an embedded link or ad. By having this linked address, you can track their behavior to see if they open the webpage or not.
You also can put up ads based on what people are searching for in any search engine. These are called paid searches.
Website design
Today, you have more choices than ever before when it comes to website designers. There are commercial site building programs that can help you create an online presence with pre-made webpages and layouts.
There are also good free website design tools, such as FireStar Studio’s Web Designer Tool.
Whatever system you choose, there are laws that govern how websites should look. These laws were developed during an age where every company had a printing business and needed a way to send customers information about products and solicit orders.
The chief purpose of any website is to gain new knowledge about something. Whether it is marketing research, gaining new followers or buyers, or sharing knowledge with others, the best websites share common traits.
They are built around an interesting topic with sufficient supporting details. People want to learn, not be read “au naturel”. A wide search bar near the top of the page helps people find what they’re looking for.
A clearly defined call to action may lead visitors into taking some type of action — whether it is to make a purchase, fill out a form, subscribe to a newsletter, or simply click through to another webpage.
Online marketing strategies
While some things have changed drastically in the past year, others have remained relatively unchanged. The major way you can market your business online is through social media sites, such as Facebook, Twitter, and LinkedIn.
These websites allow you to reach an extensive audience base, and it’s free! What’s more, people want to spend time on these sites. Your business website should be complete with current news, information for customers, and strong call-to-actions (CTAs) for linking to this page or that page.
The important thing to note about all of these websites is that if someone do not know you or your brand, they will never learn your name. It is thus vital that you have a dedicated webpage full of information related to your company that goes back several years.
If visitors click on any link without knowing who you are, they will either go straight to your homepage or maybe look down below their feet. Neither option is desirable.
Social networking profiles like facebook, twitter, and linkedin are ways to engage with potential clients and promote yourself. By having multiple followers, your future self can find out what you’re up to, and keep track of how long it takes to get where she’s going.
Google + is a newer site, but has been getting quite a bit of traffic lately. People love chatting about topics and connecting over posts and pages. This is one way to connect with other people living