Many people are getting frustrated with the fact that they spend hours creating content only to see very few people actually buy their product. So, how do you create a landing page that gets customers to buy your product?
A landing page is a webpage designed to entice visitors to take some kind of action. Some examples include: signing up for a newsletter, downloading a free guide, subscribing to a mailing list, and purchasing a product.
Landing pages are extremely effective at converting leads into customers. However, they are also an extremely time-consuming and expensive process. In this blog post, we will go through the steps needed to create a landing page that gets customers to buy your product.
Step 1: Find a keyword
Step 2: Set up a landing page
Step 3: Write a compelling headline
Step 4: Create a compelling image
Step 5: Add copy
Step 6: Add CTAs
Step 7: Get the page indexed
Step 8: Measure results
The most important thing to remember when creating a landing page is to make sure you are writing for a specific person. This person needs to know exactly what your landing page is for. This means you need to be clear about the problem you are trying to solve and why your product or service is the best solution.
In the example below, I’m looking to sell a course that teaches people how to become a freelancer.
H2: Write a compelling headline
Blog content:
Write a compelling headline
A compelling headline is a call to action. It needs to tell the visitor exactly what they are going to get from your page.
H3: Create a compelling image
Blog content:
Create a compelling image
While your headline is what draws the visitor to your page, your image is what makes them buy.
When you create an image, you need to think about the type of person who is going to visit your page. Are they more likely to be male or female? Are they more likely to be young or old?
If you’re selling a course, you should be targeting students.
This will help you understand the types of images that will appeal to them.
Once you’ve got an idea of what type of image appeals to your audience, you can start thinking about what elements you can use to make your image stand out.
H3: Add copy
Blog content:
Add copy
If you’re selling a course, you should be targeting students.
This will help you understand the types of images that will appeal to them.
Create a Landing Page That Gets Customers to Buy
Landing pages are an effective way to direct traffic to your website, but they can be tricky to set up. They’re also important because they form the first impression that potential customers have of your brand.
The first step in creating a landing page is to come up with a compelling headline and a call-to-action (CTA). If you don’t get those right, you won’t make any sales.
The second step is to figure out how to optimize your landing page so that it gets the attention of your target audience. Once you’ve done that, you need to find a way to measure your performance.
I recommend using Google Analytics. This is a free tool that tracks and reports on web traffic.
After you have a clear understanding of how well your landing page performs, you can optimize it for your audience. Then you’ll have a chance at succeeding.
Learn more about a turnkey landing page builder here!